Maximizing Booking rates using Infusionsoft Campaigns

When booking appointments is part of your email marketing campaigns, optimizing your booking rates becomes critical. In this article, you will learn how to configure Infusionsoft Campaign sequence, so that you track both bookings made, and more importantly, booking invitations that were missed or ignored. We call these, missed bookings. By tracking missed bookings, you are able to re-target them, and increase the overall booking rates for your campaign. 
 

Requirements

To maximize booking rates in Infusionsoft campaigns, you will need: Let’s assume that you have enabled ScheduleOnce lifecycle tags in the Infusionsoft connector setup. When a booking is Scheduled, Rescheduled, Completed, Canceled or set to No-show, Lifecycle tags are automatically added to Contact records. 
 

Note: You can also use Infusionsoft tags that can be added to your Booking pages, Event types, and Master pages in the Infusionsoft connector setup wizard. These tags are automatically added to the Contact record for the selected booking lifecycle: Scheduled, Rescheduled, Completed, Canceled, or No-show. Learn how to tag Infusionsoft Contact records with Infusionsoft tags

 

Setting up Infusionfoft Campaigns to re-target missed bookings

Infusionsoft Campaigns allow you to automatically trigger the missed bookings. For this example, let's look at a lead qualification use case, whereby you want to send an email broadcast to a List of unqualified leads, inviting them to book a discovery call.
 

  1. Log in to Infusionsoft.
  2. In the Campaign builder, click Create a Campaign named "Maximizing Booking rates" and click Save.
  3. From the Campaign tools, Add a Sequence. Double-click the Sequence and add the Email communication tool. (See Figure 1)


    Figure 1: Send qualification Email
     
  4. Now In the Campaign builder, add a Timer sequence.  Double-click the Sequence and add the Delay Timer tool. (See Figure 2) During this time, Leads will submit the form.



    Figure 2: Delay Timer

     
  5. Now you should connect the Timer Sequence to two Infusionsoft Campaign sequences (See Figure 3): 
  6. When you connect a campaign sequence to multiple sequences, a decision node is created automatically. Learn more about Decision nodes

    Double-click the Decision node to configure it. You should create a rule for each Campaign sequence. In each rule, you simply need to use the lifecycle tags that are added to the Contact when a booking is made: (see figure 4)
     
    1. ​The first rule should tag leads that DID make a Booking when Tags contain "Scheduled"
    2. ​The second rule should re-target leads that DID NOT make a Booking Tags do not contain "Scheduled"



      Figure 4: Rules
 
  1. Run the campaign and make sure to monitor your re-targeting missed bookings campaign.
 

Note: you can run this campaign as many times as you need, in order to continuously maximize your booking rates.


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